Introduction to Blogging
Different businesses adopt different online marketing strategies using paid advertising (PPC), Search Engine Optimisation (SEO) and Social Media to reach out to customers and be found on the digital marketplace. Blogging is emerging as one key way to generate a maintain traffic to your website or online shop and a critical component of any digital strategy. This is because blogs have now become an integral part of the buying process, following by your customers in making a purchase.
#Blog Inbound Marketing
#Blog is a ready made, effective and feature rich software platform that enables you to create and run your own business blog alongside your existing website or e-shop. Whilst your web presence will provide information about your business, products and services, the blog makes use of a wide variety of techniques such as SEO and Social Media to bring traffic, maintain interest and engage with your readers.
How It Works
Dedicated Sub Domain Address
#Blog can be installed on a domain or sub domain of your choice, separate from your main website such as blog.yourcompany.com.
You will be in control of all the content and information of your blog, being able to load, edit and schedule articles including rich media such as images and video. The process is so easy that you can start publishing within minutes.
Popular social networks such as Facebook, Twitter and LinkedIn as supported and integrated into each of your articles to enable your visitors to share and like your content to spread the word.
RSS & Email Subscriptions
RSS is a popular and handy way for readers to stay informed and follow your blog. #Blog includes a fully automated RSS feed as well as an email subscription facility that keeps readers uptodate.
Keep tabs on the traffic and activity on your blog using Google Analytics. Real-time reports and analysis provide marketers with a wealth of useful data such as most popular posts, traffic sources and media types.
Target your blog content to any type of device including desktop, tablet and smartphones. The in-built responsive design automatically adapts your digital content to ensure maximum visibility across any device.
User Generated Content
All visitors to add to your content by posting their views and comments directly into your blog boosting interactivity and engagement. Instant message notifications also keep authors coming back to your blog to review and reply to comments, thus creating return customers and ongoing interest.
From the onset #Blog is built around search engine optimization. With full meta tag control and structure, your content will quickly be indexed and well ranked on major search engines. Advanced SEO tools such as Auto-Hyperlinks make your work easier and consistent.
The #Blog is powered by Webcraft’s WorkSpace™ Cloud platform which means it can easily grow to include additional business apps and functions such as powering your own ecommerce store or website. Find out more about WorkSpace at www.webcraft.com.mt/workspace.
#Blog is available in a variety of plans that suit the size of your business, with different license levels suited for small, medium and large enterprises.