We’re excited to announce the launch of our new Conversion Tracking Service, built specifically around Meta’s Conversions API (CAPI) to deliver more accurate, reliable, and future-proof tracking for your website and marketing campaigns.
Traditional client-side tracking (such as browser-based pixels) is becoming increasingly limited due to ad blockers, browser restrictions, and privacy controls. Our solution overcomes these challenges with a hybrid tracking approach, combining both client-side and server-side technologies to ensure your data is captured more consistently and accurately.
Why Upgrade to Hybrid Tracking?
Our hybrid approach provides a number of key advantages over standard client-side tracking:
- Improved Data Accuracy – Server-side tracking reduces data loss caused by browser restrictions and ad blockers
- Better Attribution – More complete data helps Meta optimise campaigns more effectively
- Increased Reliability – Critical events are captured even when client-side scripts fail
- Future-Proofing – Designed to adapt to evolving privacy standards and tracking limitations
Key Features
Our Conversion Tracking Service includes:
- Hybrid Event Tracking
Support for client-side, server-side, and combined (hybrid) event tracking
- Event Deduplication
Ensures events sent from both browser and server are not double-counted
- Flexible Event Architecture
Track any event type, from page views to conversions, tailored to your business
- Secure Customer Data Hashing
Sensitive user data is securely hashed before transmission, improving match quality while maintaining privacy
- Scalable Event Processing
Built on a robust event pipeline designed to handle growing traffic and data volumes
What This Means for You
By adopting our Conversion Tracking Service, you gain:
- More accurate reporting
- Better campaign performance insights
- Stronger retargeting capabilities
- Greater confidence in your marketing data
Contact us today to learn about this product or to request a quotation to match your needs.