WEBCRAFT NEWS CENTRE

WHITE PAPERS

	Cloud Computing and the Environment Described as the worst recession since the 1930s, the recent downturn in the economy has led many businesses to cut back on their costs in anyway they can. In recent years more businesses around the world have turned to the 'cloud' otherwise known as cloud computing, mainly due to its cost-cutting potential. A less known fact is that cloud implementation may also contribute towards more environment-friendly businesses. So how does it work?



	Building An Online Business: Online Content Unlike paper brochure-ware, the quality of content on business websites can determine overall effectiveness and success. Modern Internet search engines adopt ever smarter techniques to index and rank websites for customers. Effective online PR and content writing can greatly improve visibility of your website and help your business truly take advantage of the Internet.



	Building an Online Business: Setting Objectives The Internet plays an increasingly important role in the way businesses operate these days. It changes the way we buy, sell, communicate and allows us to operate in ways we never could before. In particular, e-business brings new opportunities to small and medium sized companies enabling them to compete with bigger competitors and to leverage their strengths to grow quickly.



	Managed IT Services: A different model for your business In the past, obtaining the IT systems to run your business meant purchasing expensive packages, employing skilled IT personnel and maintaining these systems until they become obsolete. Increased competition and the need for business flexibility has created a demand for a new model for outsourcing business IT requirements in the form of Managed Services. Managed Services promise to offer a lightweight approach to IT, increasing business agility and lowering initial investment and operating costs. The new model also lowers barriers to market entry, enabling small enterprises to compete with bigger, established competition.



	A CRM strategy for SMEs Customer Relationship Management is essentially a shift in an organisation's culture moving away its focus from its internal processes to its customers. Whilst the concept seems simple enough, its effects and implications for a business can be far reaching. The idea that spending more time and energy gaining and developing customers seems logical and clearly results in increased sales and revenue. However an effective CRM strategy will also implement this in such a way to reduce costs and enhance internal efficiency. The benefits of a CRM strategy would therefore be aimed at improving the business' profitability and stimulating growth.

OTHER ARTICLES

Tomtom - Cigars & Coffee (London)
Case Studies

An online store dedicated to cigar and coffee lovers. Read how Webcraft helped this London based merchant to go global...

Sunbourne Leisure Parks - Wales
Case Studies

Sunbourne Leisure is the longest established holiday company in Mid Wales and they own and operate two highly popular leisure parks in the region. Although the business is very well established, the company decided to embark on a modernisation program that would lead to improved operations and the adoption of the Internet and ecommerce as the primary sales channel. In the end, Webcraft delivered a solution that changed the way the business works and boosted the company's sales, virtually overnight.

Malta Communications Authority national portal solution
Case Studies

The MCA entrusted the development and operation of its national portal to Webcraft. Year after year, the solution has worked, evolved and met the organisation's targets. Today the MCA portal is a success story offering a wealth of information and services to a very demanding industry.

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